Rowland's Tract is a neighborhood in the town of Brighton, Monroe County, New York, a suburb on the southeastern border of Rochester. It shares its name with Rowlands, a loop and station of the Rochester Subway that opened in Brighton on December 1, 1927 and closed with the rest of the line on June 30, 1956; the station was named for local property owner Elwell Rowland, and the Rochester and Eastern interurban connected to the Subway there. The loop stood near Monroe Avenue and the route of the relocated Erie Canal. Brighton had a population of 37,137 at the 2020 census, with Twelve Corners as its commercial center.