Launch pricing through October 31. Every piece is $3 more from November 1; email-list members keep launch prices through December 1, except on custom orders.Launch pricing through Oct 31. The list keeps it to Dec 1.

Simple, cozy,
everyday
wearables

For Upstate New York people, designed by a human in Rochester, printed on an actual rainbow of 36 colorways. 171 designs so far.

Shop everythingFind your place

The Club

Paddle Season$54

Conesus Blue. 14 colors in all.

Paddle Season sweatshirt in Conesus BlueCanandaigua sweatshirt in Light Ice14424 cap in Samantha BlueBrighton Croquet sweatshirt in UnsaltedPittsford Kid youth hoodie in MelbaPittsford Moms Group cap in Crème FraîchePittsford Polo sweatshirt in Boathouse BlueLet's Go Buffalo sweatshirt in Collegiate CrimsonWhere Else Would You Rather Be sweatshirt in Predawn
Greetings from Rochester, N.Y. Tichnor Bros. postcard, about 1960–1979. Boston Public Library, via Digital Commonwealth.
Canoeing, 1910. From a Bain News Service photograph, Library of Congress.
The Utowana, Blue Mountain Lake, in the Adirondacks, 1902. From a Detroit Publishing Co. photograph, Library of Congress.
Cornell varsity crew at the Poughkeepsie regatta, 1911. From a Bain News Service photograph, Library of Congress.
Lawn tennis racquets from an 1884 sporting goods catalog.
Lilac time in Rochester, N.Y. Tichnor Bros. postcard, about 1960–1979. Boston Public Library, via Digital Commonwealth.
The steamboat Doris on Lake Placid, 1902. From a Detroit Publishing Co. photograph, Library of Congress.
Main Street, Rochester, N.Y., about 1900. From a Detroit Publishing Co. photograph, Library of Congress.
A boxed croquet set from an 1884 sporting goods catalog.
The quadrangle, University of Rochester. Tichnor Bros. postcard, about 1960–1979. Boston Public Library, via Digital Commonwealth.
The steamer Penn Yan at Keuka Landing, Keuka Lake, 1910. Library of Congress.
Upper Genesee Falls and the mills, Rochester, N.Y., 1905. From a Detroit Publishing Co. photograph, Library of Congress.
Upper Saranac Lake from Saranac Inn, in the Adirondacks, 1903. From a Detroit Publishing Co. photograph, Library of Congress.
Alumni gymnasium, University of Rochester, about 1900. From a Detroit Publishing Co. photograph, Library of Congress.
Greetings from Lake George, N.Y. Tichnor Bros. postcard, about 1930–1945. Boston Public Library, via Digital Commonwealth.
Golf, Eton and university caps from a 1901 sporting goods catalog.
Wool sweaters from a 1901 sporting goods catalog.

Simple,
cozy, everyday
wearables

For Upstate New York people, designed by a human in Rochester, printed on an actual rainbow of 36 colorways. 171 designs so far.

Shop everythingFind your place

The Club

Paddle Season$54

Conesus Blue. 14 colors in all.

Paddle Season sweatshirt in Conesus BlueCanandaigua sweatshirt in Light Ice14424 cap in Samantha Blue
Greetings from Rochester, N.Y. Tichnor Bros. postcard, about 1960–1979. Boston Public Library, via Digital Commonwealth.
Lilac time in Rochester, N.Y. Tichnor Bros. postcard, about 1960–1979. Boston Public Library, via Digital Commonwealth.
Cornell varsity crew at the Poughkeepsie regatta, 1911. From a Bain News Service photograph, Library of Congress.
The Utowana, Blue Mountain Lake, in the Adirondacks, 1902. From a Detroit Publishing Co. photograph, Library of Congress.
Main Street, Rochester, N.Y., about 1900. From a Detroit Publishing Co. photograph, Library of Congress.
Greetings from Lake George, N.Y. Tichnor Bros. postcard, about 1930–1945. Boston Public Library, via Digital Commonwealth.
Upper Genesee Falls and the mills, Rochester, N.Y., 1905. From a Detroit Publishing Co. photograph, Library of Congress.
The steamer Penn Yan at Keuka Landing, Keuka Lake, 1910. Library of Congress.
Wool sweaters from a 1901 sporting goods catalog.
A tennis player leaping into an overhead shot on a grass court, 1916.

Racquet & Leisure

Some of these you play. Some of these you wear.

Shop 10 Designs
Paddle Season sweatshirt in Conesus BluePaddle Season$54Sweatshirt · Conesus BlueBrighton Croquet sweatshirt in Light IceBrighton Croquet$54Sweatshirt · Light IcePittsford Polo sweatshirt in Boathouse BluePittsford Polo$54Sweatshirt · Boathouse BlueBrighton Pickleball sweatshirt in UnsaltedBrighton Pickleball$54Sweatshirt · UnsaltedPittsford Pilates sweatshirt in Collegiate CrimsonPittsford Pilates$54Sweatshirt · Collegiate Crimson10

Gifts

For kids.

Youth tees $32 and hoodies $54, in youth sizes XS–XL.

Kids · 33 designs
Brighton Kid · $32
Youth tee · Lavender Fields
Pittsford Kid · $54
Youth hoodie · Samantha Blue
Brighton Kid · $32
Youth tee · Blueberry Milk
Pittsford Kid · $54
Youth hoodie · Light Ice
Pittsford Kid · $54
Youth hoodie · Melba
A stone railroad bridge over Allen's Creek, Brighton, about 1910.

Brighton

Brighton has no village. It has Twelve Corners, and that’s plenty.

Shop 35 Designs
Brighton sweatshirt in Boathouse BlueBrighton$54Sweatshirt · Boathouse BlueTwelve Corners sweatshirt in Light IceTwelve Corners$54Sweatshirt · Light IceRoselawn sweatshirt in ConcreteRoselawn$54Sweatshirt · ConcreteCorbetts Glen sweatshirt in Samantha BlueCorbetts Glen$54Sweatshirt · Samantha BlueBrighton cap in UnsaltedBrighton$39Cap · Unsalted35
An excursion boat on the Barge Canal at Genesee Valley Park, Rochester, about 1920.

Pittsford

The village grew up around the canal and never got over it.

Shop 32 Designs
Pittsford sweatshirt in Boathouse BluePittsford$54Sweatshirt · Boathouse BlueStone Road sweatshirt in UnsaltedStone Road$54Sweatshirt · UnsaltedSchoen Place sweatshirt in Light IceSchoen Place$54Sweatshirt · Light IcePittsford Moms Group cap in Crème FraîchePittsford Moms Group$39Cap · Crème FraîcheTobey Road sweatshirt in HemlockTobey Road$54Sweatshirt · Hemlock32
Cascadilla Creek stepping down through its gorge beneath a stone bridge, Ithaca, about 1901.

The Finger Lakes

Nine lakes and the chosen spot.

Shop 15 Designs
Canandaigua sweatshirt in Light IceCanandaigua$54Sweatshirt · Light IceKeuka sweatshirt in Conesus BlueKeuka$54Sweatshirt · Conesus BlueSkaneateles sweatshirt in Erie BlueSkaneateles$54Sweatshirt · Erie BlueChosen Spot sweatshirt in Samantha BlueChosen Spot$54Sweatshirt · Samantha Blue14424 cap in Samantha Blue14424$39Cap · Samantha Blue15
A ball carrier breaks a tackle at a college football game, about 1920. From a photograph in the Library of Congress.

Buffalo
Football

Chants, Sundays, Orchard Park, and the numbers.

Shop 14 Designs
Where Else Would You Rather Be$54Sweatshirt · Collegiate CrimsonLet’s Go Buffalo sweatshirt in Collegiate CrimsonLet's Go Buffalo$54Sweatshirt · Collegiate CrimsonHey-ey-ey-ey sweatshirt in Boathouse BlueHey-ey-ey-ey$54Sweatshirt · Boathouse BlueThere’s Always This Year sweatshirt in Samantha BlueThere's Always This Year$54Sweatshirt · Samantha BlueJust Right for Us long-sleeve tee in Crème FraîcheJust Right for Us$44Long-sleeve tee · Crème Fraîche14

Start with a color
you love

Rochester, ten places in ten colors.

Shop Rochester · 17 designs
Lilac time in Rochester, N.Y. Tichnor Bros. postcard, about 1960–1979. Boston Public Library, via Digital Commonwealth.
Lilacs in Highland Park, Rochester, N.Y., about 1905. From a Detroit Publishing Co. photograph, Library of Congress.
Main Street, Rochester, N.Y., about 1900. From a Detroit Publishing Co. photograph, Library of Congress.
Upper Genesee Falls and the mills, Rochester, N.Y., 1905. From a Detroit Publishing Co. photograph, Library of Congress.
Park Ave sweatshirt in Erie Blue
Park Ave in Erie Blue$54

Gifts

For under $50.

Tees $34, caps $39, long-sleeve tees $44.

Under $50 · 106 designs
Pittsford · $34
Tee · Crème Fraîche
14424 · $39
Cap · Samantha Blue
Pittsford Moms Group · $39
Cap · Crème Fraîche
Let's Go Buffalo · $44
Long-sleeve tee · Curfew Blue
Just Right for Us · $44
Long-sleeve tee · Crème Fraîche

Request a place

Tell us the neighborhood, street, lake or town you want on a shirt. If it’s a real place and people are from it, it’s a candidate, and requests decide what we make next.

We draw new places in batches and open them on the site a few at a time.